Social casino brand WOW Vegas Casino is embarking on an exciting new chapter with the announcement that Paris Hilton will become the brand’s new face, symbolizing a fresh and glamorous era in online gaming. This collaboration promises to blend the thrill of Vegas with the accessibility of social gaming, with Hilton bringing her unparalleled flair and star power to one of America’s top social casino brands.
A Star-Struck Beginning: From Vegas Nightclubs to Brand Partnerships
The partnership’s origins trace back to a serendipitous encounter between WOW Vegas co-founder Richard Skelhorn and Paris Hilton in a Las Vegas nightclub in 2011. This chance meeting laid the groundwork for a future collaboration that would eventually see Hilton becoming the ambassador for Skelhorn’s previous U.K. casino brand and now, WOW Vegas.
“In 2011, I bumped into Paris in a Vegas nightclub. Heavily star-struck, she agreed to pose for a photo with me and became my favorite celeb in that moment,” Skelhorn reminisced about his first meeting with Hilton. This initial interaction sparked a connection that would grow over the years, culminating in this high-profile partnership.
Securing a Partnership Amidst Rising Fame
By 2024, Skelhorn’s new American venture, WOW Vegas, was poised to make a significant impact on the mainstream stage. Despite Hilton’s elevated fame and her new role as the ambassador for the Hilton hotel group, the WOW Vegas team, led by Skelhorn’s partner Christian, successfully pitched their concept to her team.
Paris Hilton, renowned for her business acumen and influential status, has expressed enthusiasm for the collaboration, reflecting on the enjoyment of their previous work together. “With the aid of ‘American Royalty’ Paris Hilton, WOW Vegas aims to become a household name in the competitive social casino market,” Skelhorn stated, highlighting the anticipated surge of attention and legitimacy Hilton’s involvement will bring to the brand.
Paris Hilton’s Three Key Highlights for Playing at WOW Vegas
Amid the launch of WOW Vegas’s first promotion, “Prizes from Paris,” offering the chance to win part of 10,000 Sweeps Coins, Paris Hilton shares her top motivations for joining the WOW Vegas experience in her promotional footage:
- “The platform is absolutely killing it with an incredible new casino look that transports you straight to the heart of the Vegas Strip.”
- “With more than 700 exhilarating slot games available, your excitement levels will soar.”
- “An extraordinary welcome offer awaits you; it’s incredibly hot!”
Exclusive WOW Vegas Promotions
WOW Vegas is enticing new players with a generous sign-up bonus, offering 8,500 WOW Coins and 4.5 Sweepstakes Coins for free upon registration. Additionally, a first purchase bonus provides an impressive 3 million WOW Coins and 55 Sweepstakes Coins for just $24.99, a significant discount from the regular price of $49.99. These promotions are designed to maximize the enjoyment and potential winnings for new players, making the initial weeks at WOW Vegas truly exciting.
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